In observance of #WorldFoodDay, iib East Africa, in partnership with Souna Alhaya, took an active role by organizing a food distribution initiative. iib recognizes its responsibility in contributing to the well-being of the communities where it operates and Djibouti is no exception. The population of the country presents a critical need for sustainable support and iib continues to take tangible steps toward poverty alleviation.

This initiative, carried out at the premises of Souna Alhaya, saw iib employees on the ground, personally distributing food packages to 90 families. These curated food packs provided families with essential nutrients, offering relief from the daily struggle of securing food. By delivering this much-needed assistance, iib aimed not just to alleviate hunger but also to reinforce a sense of stability and hope within these communities.

At iib, this is not a one-off gesture, but part of our ongoing commitment to empowering communities in need. Our employees were deeply involved in the effort, embodying iib’s belief in compassion and action, demonstrating that our dedication extends beyond corporate commitments to real human engagement. By stepping into the role of community supporters, our team contributed to strengthening the fabric of society, one family at a time.

Aligned with the UN’s Sustainable Development Goals, particularly #ZeroHunger, this initiative underscores iib’s broader mission of fostering community resilience and well-being. We believe that sustainable development can only be achieved through active participation and collective action. As we continue our journey in Djibouti, we remain dedicated to making a measurable difference in the lives of the underserved, ensuring that they have the resources needed to build a brighter future.

At iib, our CSR activities are a reflection of our deep-rooted values, focusing on the critical issues facing our communities and proactively working to address them. Through our partnerships, we continue to drive positive change, reaffirming our role as a key player in the region’s development story.”