{"id":60,"date":"2022-12-27T11:08:59","date_gmt":"2022-12-27T11:08:59","guid":{"rendered":"https:\/\/iibanks.mediaidee.com\/?page_id=9114"},"modified":"2025-01-20T12:49:54","modified_gmt":"2025-01-20T12:49:54","slug":"purpose-and-values","status":"publish","type":"page","link":"https:\/\/dev2.iibanks.com\/westafrica\/en\/who-we-are\/purpose-and-values\/","title":{"rendered":"Purpose and Values"},"content":{"rendered":"

[vc_section full_width=”stretch_row_content” el_class=”image-banner-with-text” css=”.vc_custom_1664516163430{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_row tm_bgimagefixed=”” full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner][vc_column_inner css=”.vc_custom_1659424244579{padding-left: 0px !important;}”][vc_single_image image=”164″ img_size=”full” alignment=”center” css=”.vc_custom_1678956581749{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1662530772115{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;background-color: rgba(10,10,10,0.35) !important;*background-color: rgb(10,10,10) !important;}” el_class=”white-text banner-heading banner-text-box”]Brand Essence<\/p>\n

Transforming Lives[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1659425828144{padding-top: 50px !important;padding-right: 15px !important;padding-bottom: 50px !important;padding-left: 15px !important;background-color: #1a2159 !important;}” el_class=”our-purpose-text-box”][vc_row tm_bgimagefixed=””][vc_column][vc_row_inner][vc_column_inner][vc_column_text el_class=”white-text purpose-text-heading” css=”.vc_custom_1659520421444{margin-bottom: 30px !important;}”]<\/p>\n

Our Purpose<\/p>\n

[\/vc_column_text][vc_column_text el_class=”white-text purpose-values-text-box” css=”.vc_custom_1659524123307{margin-bottom: 0px !important;}”]<\/p>\n

To help people achieve their ambitions.<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1737377384509{padding-top: 50px !important;padding-right: 15px !important;padding-bottom: 50px !important;padding-left: 15px !important;background-color: #efefef !important;}” el_class=”our-purpose-text-box ouroW”][vc_row tm_bgimagefixed=””][vc_column][vc_row_inner][vc_column_inner][vc_column_text el_class=”font-size-36 margin-b-purpose-text” css=”.vc_custom_1660305732235{margin-bottom: 0px !important;}”]<\/p>\n

Our Purpose is derived from our Brand Essence. It represents our ambitions and aspirations. It inspires us to do what we do and how we do it.<\/h4>\n

Our brand proposition embodies all that inspires and guides us. It brings to light how we treat each other, be it a colleague or a customer. It provides the platform from which to distil any message, any behaviour and any promise we make as the iib brand.<\/h4>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=”values-purpose-bank-sec” css=”.vc_custom_1660816927837{padding-top: 65px !important;}”][vc_row tm_bgimagefixed=”” break_in_responsive=”1200″ equal_height=”yes” rtl_reverse=”yes” el_class=”max-width-980″][vc_column][vc_row_inner css=”.vc_custom_1660198241980{padding-right: 0px !important;padding-left: 0px !important;}” el_class=”font-size-36″][vc_column_inner el_class=”left-image-right-content” css=”.vc_custom_1659521442123{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”168″ img_size=”full” alignment=”center” css=”.vc_custom_1678956591869{margin-bottom: 0px !important;}”][vc_column_text el_class=”custom-white-text-box” css=”.vc_custom_1670237030194{background-color: #efefef !important;}”]<\/p>\n

Your Bank,
\nYour Future<\/h4>\n

Our Tagline is the outward manifestation of our Essence and Purpose.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1737377368754{padding-top: 50px !important;padding-right: 15px !important;padding-bottom: 50px !important;padding-left: 15px !important;background-color: #1a2159 !important;}” el_class=”our-purpose-text-box letter-spacing-1 posotionroW “][vc_row tm_bgimagefixed=””][vc_column][vc_row_inner][vc_column_inner][vc_column_text el_class=”white-text font-size-36″ css=”.vc_custom_1661938427330{margin-bottom: 0px !important;}”]<\/p>\n

Our positioning differentiates us, sustains us and motivates us. It is what we want people to associate with when they think of us.<\/h4>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=”explore-our-locations custom-container-1301-width-three three_into_two” css=”.vc_custom_1737376447987{padding-top: 55px !important;background-color: #efefef !important;}”][vc_row][vc_column][vc_row_inner el_class=”font-size-36″][vc_column_inner][vc_custom_heading text=”Our Values” font_container=”tag:h4|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1681198296841{margin-bottom: 55px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row tm_bgimagefixed=”” break_in_responsive=”1200″ tm_zindex=”” el_class=”our-values-section boX3″][vc_column width=”1\/3″][vc_row_inner css=”.vc_custom_1663569843114{padding-right: 17.5px !important;padding-left: 17.5px !important;}” tm_responsive_css=”87547761|colbreak_no||||||0||0|colbreak_no|||||||||colbreak_no||||||||||colbreak_no|||||||||”][vc_column_inner][vc_single_image image=”165″ img_size=”full” alignment=”center” css=”.vc_custom_1678956609850{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1661936639746{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #ffffff !important;}” el_class=”font-size-36 font-size-18 custom-text-box”]<\/p>\n

Innovation<\/h4>\n

With Knowledge comes Innovation. We believe that any problem has a solution and this can be reached through logic and reason. Our diverse workforce generates organic creativity, leading to innovation in our product and service offerings.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/3″][vc_row_inner css=”.vc_custom_1663569854783{padding-right: 17.5px !important;padding-left: 17.5px !important;}” tm_responsive_css=”20659142|colbreak_no||||||0||0|colbreak_no|||||||||colbreak_no||||||||||colbreak_no|||||||||”][vc_column_inner][vc_single_image image=”166″ img_size=”full” alignment=”center” css=”.vc_custom_1678956617732{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1661936630186{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #ffffff !important;}” el_class=”font-size-36 font-size-18 custom-text-box”]<\/p>\n

Partnership<\/h4>\n

Partnership means we collaborate, and with that, comes success. All our relationships are mutually beneficial, giving customers and colleagues a real sense of ownership.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/3″][vc_row_inner css=”.vc_custom_1663569867399{padding-right: 17.5px !important;padding-left: 17.5px !important;}” tm_responsive_css=”37718171|colbreak_no||||||0||0|colbreak_no|||||||||colbreak_no||||||||||colbreak_no|||||||||”][vc_column_inner][vc_single_image image=”167″ img_size=”full” alignment=”center” css=”.vc_custom_1678956625991{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1661936645961{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #ffffff !important;}” el_class=”font-size-36 font-size-18 custom-text-box”]<\/p>\n

Commitment<\/h4>\n

We are bound to our employees, our customers and our stakeholders. We believe that with commitment comes excellence, steering us towards the best possible outcome in any scenario.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1737376428952{padding-top: 65px !important;padding-bottom: 65px !important;}” el_class=”quoteroW”][vc_row tm_bgimagefixed=””][vc_column][vc_row_inner][vc_column_inner el_class=”transform-accelerate-text-box”][vc_column_text el_class=”font-size-36 font-size-18″ css=”.vc_custom_1731577664877{margin-bottom: 0px !important;}”]<\/p>\n

\u201cWe will transform and accelerate our business through data and analytics while adhering to best global practices.\u201d<\/h4>\n

Farah Sayeed, Director \u2013 Brands & MarCom[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=”stretch_row_content” el_class=”image-banner-with-text” css=”.vc_custom_1664516163430{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_row tm_bgimagefixed=”” full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner][vc_column_inner css=”.vc_custom_1659424244579{padding-left: 0px !important;}”][vc_single_image image=”164″ img_size=”full” alignment=”center” css=”.vc_custom_1678956581749{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1662530772115{margin-bottom: 0px !important;padding-top: 15px !important;padding-bottom: 15px !important;background-color: rgba(10,10,10,0.35) !important;*background-color: rgb(10,10,10) !important;}” el_class=”white-text banner-heading banner-text-box”]Brand Essence Transforming Lives[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1659425828144{padding-top: 50px !important;padding-right: 15px !important;padding-bottom: 50px !important;padding-left: 15px !important;background-color: #1a2159 !important;}” el_class=”our-purpose-text-box”][vc_row tm_bgimagefixed=””][vc_column][vc_row_inner][vc_column_inner][vc_column_text el_class=”white-text purpose-text-heading” css=”.vc_custom_1659520421444{margin-bottom: 30px !important;}”] Our […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.iibanks.com\/westafrica\/wp-json\/wp\/v2\/pages\/60"}],"collection":[{"href":"https:\/\/dev2.iibanks.com\/westafrica\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev2.iibanks.com\/westafrica\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.iibanks.com\/westafrica\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.iibanks.com\/westafrica\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":4,"href":"https:\/\/dev2.iibanks.com\/westafrica\/wp-json\/wp\/v2\/pages\/60\/revisions"}],"predecessor-version":[{"id":11844,"href":"https:\/\/dev2.iibanks.com\/westafrica\/wp-json\/wp\/v2\/pages\/60\/revisions\/11844"}],"up":[{"embeddable":true,"href":"https:\/\/dev2.iibanks.com\/westafrica\/wp-json\/wp\/v2\/pages\/52"}],"wp:attachment":[{"href":"https:\/\/dev2.iibanks.com\/westafrica\/wp-json\/wp\/v2\/media?parent=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}